AdWords Booster Training Course

The AdWords Booster Course will show you how to get started successfully with advertising on Google.

We do this by showing you how the AdWords system works and how to create keyword lists, advert copy and web page content that will generate the right quantity of qualified leads and sales at affordable prices.

The AdWords Booster Training Course is a one day non-residential course run in an interactive seminar and workshop format. Courses are restricted to 10 delegates per venue to allow the opportunity for each delegate to achieve their individual objectives.

Who will benefit?

• Sales and marketing professionals and business owners who are new to Google advertising.
• Existing AdWords advertisers who wish to improve and enhance their campaign performance.
• Anyone wanting maximum return from their web advertising budget.

How will I benefit?

After attending the course, delegates will be able to:

• Build a comprehensive set of keywords to attract a wider audience of customers interested in your products or services.
• Organise campaigns to minimise the amount spent on AdWords whilst increasing the quality of each lead.
• Design effective adverts that produce higher click through and conversion rates.
• Measure and analyse the effectiveness of keywords and adverts to determine which provide the maximum return on investment.

Course Content

• The AdWords System
  • Benefits of AdWords
  • How AdWords works
  • A comparison of AdWords with other advertising methods
• Adverts
  • How an advert is composed
  • What you can and can't put in adverts
  • Where to show adverts
  • What makes a good advert
• Keywords
  • Comprehensive keyword research strategies
  • Keyword matching strategies
  • Negative keyword strategies
• Campaign Management
  • Optimal account setup and organisation
  • Profitable bidding strategies
  • Multiple advert testing
  • Controlling costs and budgets
• Return on Investment
  • Campaign reporting
  • Cost per acquisition tracking

Pricing

Prices for this course start from £295 per delegate. Course fees include refreshments throughout the day as well as lunch. In addition to tuition, delegates receive comprehensive course manuals for future reference and guidance.

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